Bodygroom by Philips: how to say P***s without saying P***s

Great commercial and campaign from Philips (who won the Effie award for best new product campaign) working on buzz marketing and using online communities.
Here's the commercial:


The campaign was also made with talking urinals (!), online banners and wild ads in the streets, elevators, bars, where carrots were related to the tag of "now you can shave wherever you want".

A great campaign, made in low budget but plenty of ideas, enogh to create a cult.