Halo 3 gets real

As if the hype around its release was not enough, Halo 3 started a viral marketing campaign without any records in history of videogames. First, some beautiful commercials under the "believe" idea. Then, the release of three short films, mainly for the online audience, showing a battle between covenant and soldiers, acted by actors and filled with special effects. The blogger communities and Youtubbers really appreciated, and the word was spread. Some rumors are that those videos are some sort of "trailer" for the upcoming Halo movie (Peter Jackson project). That's not true: first, Halo movie project was frozen by the production (too expensive, they said). Second, the videos are evidently not professional as an Hollywood movie would be, even if they are very nicely made. Viral marketing, nothing more than that, but, as usual, more effective than ever.

Those are the "believe" commercials, when Halo is history, and it's real:

Graveyard:

Enemy weapon:

Hunted:


This is a short version of the "real" battle: